The client:

Luxury women’s fashion brand

The need:

Understand the impact of paid media

The solution:

Annual quantitative research to understand not only the impact of a given creative campaign, but also the extent to which one campaign performs better or worse than another:

• Assessment of key metrics such as brand awareness and unprompted ad recall

• Exploration of details of recalled advertising without prompting – including content, channel, and design

• Exposure to various pieces of creative from the campaign, followed by questions such as recall, favorability, and impact on brand perceptions

• Research conducted among the client’s customers as well as the viable marketplace for the brand