The client:

Luxury women’s fashion brand

The need:

Understand the impact of paid media

The solution:

Annual quantitative research to understand not only the impact of a given creative campaign, but also the extent to which one campaign performs better or worse than another:

  • Assessment of key metrics such as brand awareness and unprompted ad recall
  • Exploration of details of recalled advertising without prompting – including content, channel, and design
  • Exposure to various pieces of creative from the campaign, followed by questions such as recall, favorability, and impact on brand perceptions
  • Research conducted among the client’s customers as well as the viable marketplace for the brand