Company leaders Charley Hajduk (CEO) and Becca Kornet (Managing Director) have been in the market research business for more than 20 years apiece. 

Charley and Becca share the same basic ideals and commitment to clients. They are smart, tenacious, and passionate about what they do. They learn from every experience, yet take a fresh, creative, customized approach to each initiative. They seek long-term, strategic client relationships, in which they develop a deep understanding of a client’s business and are able to take the long view. They pride themselves on working with and for clients – not just working on projects.

While they share many of the same strengths, they also complement one another in several key ways. In addition to her solid understanding of quantitative research, Charley is also a well-known and highly sought-after moderator for both domestic and international qualitative research. Becca is known for her ability to find the proverbial needle in the haystack, distilling large volumes of quantitative data down to their essence and presenting succinct and compelling stories offering clear direction to clients.


What Our Clients Are Saying

Instead of hearing it from us, why don’t we let our clients tell you what they value about working with Helical Research…

Helical brings skills and experience to the table critical to a successful research project: creative thinking, collaboration, attention to detail, executional excellence, responsiveness, and well-articulated findings and insights.

— AVP Marketing Research, Financial Services
When I choose Helical, I know I am going to work with experts in the industry who care about providing compelling data than can drive action and results.

— Director of Strategic Initiatives, Consumer Durable Goods
Whether long-term, high-profile strategic initiatives or low budget ad hoc tactical surveys, Charley has always shown the same level of commitment, rigor, and thought leadership. Our team engages Helical Research to take advantage of her expertise in both quantitative and qualitative methodologies
— Director, Market & Customer Insights, Business Products
The project worked out fantastically, and Becca and Charley are a pleasure to work with.
— Food and Beverage
I have worked with both Charley and Becca on a number of occasions. They have a very unique way of getting me the information I need under tight deadlines and budgets. I always find their input valuable and have used the research studies we have commissioned as part of our sales pitch, with much success.
— Senior Vice President, Retail Brand Management
Helical Research is a trusted partner not only for their research expertise but also for their judgment, integrity, and energy.
— Marketing Research, Financial Services
Charley and Becca are a real pleasure to work with and we consider them as full partners in our efforts. They are who you work with in every phase of the project, from start to finish, and as a client I appreciate both their creativity and flexibility.
— Financial Services
We have worked with Helical on several projects and in each instance their methods and approach have led to key insights that have helped us focus our marketing and communications initiatives. They bring both strategic thinking and data collection expertise to the table.
— VP, Marketing & Communications, Non-Profit Museum
I was intrigued with the Q Sort method recommended by Helical to help us better defined appeal levels of various product attributes. Since they had a great working relationship with our branding company, it seemed like a good fit.
— No attribution
They are always focused on the business questions the research needs to answer and are very thoughtful in their approach to research design. Their execution of the research is impeccable and their reports are clear, informative, and insightful. Their ability to grasp the business situation and generate powerful insights based on the research they conduct has always impressed me.
— Financial Services
We are proud to have partnered with Helical from the start. From a process and client services perspective, they are responsive, focused on quality, and keep our projects moving forward on time and on budget. They are superior partners, listening to our needs and responding accordingly, making all the suggestions, changes and pushbacks needed to ensure we get the most authentic, truthful, and effective research results. The quality of their insights is excellent, and all of our studies with them have led to changes to our brand and business – for the better. We are so pleased with our partnership with Helical and look forward to the next five years!
— EVP & CMO, Luxury Fashion Brand
As business development professionals ourselves, it is easy for us to discern a sales pitch with canned answers versus people who are truly invested in solving your needs. We left our initial call with Helical wishing we had more time to discuss our issues, as their collective experience was evident from the start. Becca and Charley approach questions in a thoughtful manner that takes into account not just industry best practices but also the unique nature of our business. We are immensely confident that partnering with Helical will help us achieve the best possible outcome for our client satisfaction research.
— Financial Services
Helical Research was a terrific partner for our client satisfaction research. Becca and Charley approach challenges in a thoughtful manner, taking into account best practices but also customizing to the unique nature of our client base. On top of their work ethic and expertise, they are also immensely enjoyable to work with.
— Associate Director, Financial Services
We commissioned a study with Helical to help us learn more about our existing customer and as well as develop a new target audience. They were quick to understand our goals, attentive to detail, and delivered superior market intelligence. Their expertise in the denim market was especially beneficial to the end results. It was a pleasure working with Helical and I look forward to working with them on future research projects.
— VP of Marketing, Fashion Retailer
Helical is an extension of our research team! I am always excited to have projects with them. They are a joy to work with and get the job done! They know our business and are able to execute each and every project we give them with their amazing research skills and more importantly great strategic insight.
— Customer Research & Insights, Financial Services

You will notice we don't include specific client logos to demonstrate our experience. We prefer to maintain client privacy in this regard, but we are happy to provide client references upon request.


Helical Research Professional Associations 


Insights Association, launched in January 2017, is the combination of CASRO (the Council of American Survey Research Organizations) and the MRA (Marketing Research Association). Insights Association provides a Code of Standards for the market research industry, expert guidance on legislation and regulatory compliance, and access to industry peers.


QRCA – the Qualitative Research Consultants Association – is a non-profit association of qualitative research professionals promoting excellence by pooling expertise and creating a base of shared knowledge.