The client:

Consumer durable goods manufacturer

The need:

Gather feedback on potential creative in advance of a major advertising campaign

The solution:

Online survey among two key audiences – the consumer and commercial viable marketplaces for the brand – in order to understand:

• Perceived relevance and credibility of the creative

• Extent to which the creative communicates key brand strengths

• Ability for creative to break through the clutter

• Preferences for specific creative treatments within broader themes