The client:

Consumer durable goods manufacturer

The need:

Gather feedback on potential creative in advance of a major advertising campaign

The solution:

Online survey among two key audiences – the consumer and commercial viable marketplaces for the brand – in order to understand:

  • Perceived relevance and credibility of the creative
  • Extent to which the creative communicates key brand strengths
  • Ability for creative to break through the clutter
  • Preferences for specific creative treatments within broader themes