The client:

Luxury women’s fashion brand with a growing international presence

The need:

Measure and track key brand metrics in various regions around the world

The solution:

As the agency of record for this company, we conduct ongoing tracking research in North America, Europe, and Asia that incorporates the following:

  • Measurement and tracking of key performance indicators and brand energy/passion

  • Use of a statistical approach allowing for analysis of the client brand within an individual country as well as globally

  • Flexibility, with the addition of one-off questions on timely topics in any given wave of research